Search engine optimization is one of the key processes involved in making your website successful in the virtual world. When an individual or an organization spends considerable amount of time and money to create a website, they expect people to visit their masterpiece. In other words, if a website would not be able to attract any visitors or traffic, there is no point of its existence. Most people select the website they want to visit through search engines. They type in the keywords they are interested in the search engine result page displays a large number of options. The key to attracting more people to your website is through improving its position on the search engine result page. This is where SEO onsite and offsite come in handy.
The search engine optimization process can be categorized into two major components:
The Onsite SEO:
Also popularly known as the on-page SEO, it helps in adjustment of the website components according to the understanding of the search engine’s crawlers and bots. This mostly includes the content and structuring of the website. The more rightly used information and keywords are available on your website in the right places, the larger are the chances of your website to get a high rank on the search engine result page. The onsite SEO is most commonly the initial step taken while a manager tries to make the website SEO friendly and attractive.
Some onsite SEO elements:
OnsiteSEO does not consist of a single thing that can be rectified and brought to the website for optimization. It contains a combination of elements and factors that need to be addressed for making the website attractive for the search engine. Checking, fixing and removing those mistakes that ensure that your SEO process is on the right track. A list of these factors or elements of onsite SEO is provided below:
- The titles and descriptionsof the page
- The Tags especially the first heading
- ALT text used for the images
- Internal Links used on the website
- Ability to access the website easily
- Contentof the website.
Other onsite SEO factors:
In addition to the above, other SEO onsite considerations include:
- Appropriate formatting of the URLs
- You need to separate URLs with –
- Understand the utilization of keywords
- Ensure utilization of properly structured information and data
- The speed of the site
- Ability to use on the mobile and smart phones
- Avoid broken links
- Appropriate configuration of the pages.