With so importance of e-commerce and internet marketing in the business, keeping up with the latest e-commerce trends is essential for all organizations. Whether big or small, having a website and using it to sell and buy products is a profitable and growth-oriented activity. The future trends in e-commerce shows that with the advancement in technological and internet related software and hardware, staying away from this function will become impossible for businesses worldwide.
Keeping in view the importance of e-commerce trend in 2017, we look at some of the lucrative prospects and growth opportunities in this year:
- Mechanisms for making payments digitally:
The concept of plastic money or credit cards is somewhat wearing out with the internet and e-commerce activities. The ability to make electronic transfers and digital transactions are taking over this older payment mediums. 2017 sees more advancement in this segment with aspecial emphasis on security and safety of these payment modes.
- Reduction in Delivery times:
The latest e-commerce trend focuses on reducing the delivery time of products bought online. With so many options and competitive deals, this is one service domain that can bring competitive advantage for the e-commerce companies.
- Focused targets:
With internet data and marketing intelligence, business entities can rely on doing much more focused target marketing. This enhances the chances of making a potential customer profitable by attracting him or her to the right product at the right time.
- e Commerce personalization:
An essential e commerce trends in 2017 is the personalization of the process. Many business entities have already accomplished this task by making their websites more user-friendly and informative for the customers.
- Loyalty and promotional campaigns:
Many websites that offer e-commerce are now focusing on retaining their customers for a longer period of time. With so many options and easy access to competitive choices, the customers switch their loyalties very fast. For this reason, this future trends in e-commerce is being adopted very quickly. Customer loyalty schemes with buying points and other promotional marketing offer help retain these high-value customers with the company.
- Mobile friendly Ecommerce:
This is the most needed update that companies require to bring in their virtual portals. With so many mobile users, internet access is easy and convenient anywhere anytime. E-commerce activities are mostly now done on mobile devices. So if your website is not mobile-friendly, the chances of losing customers are quite high.