Top Five Reasons to Learn English in 2018

Nowadays, many people are interested in learning of foreign languages. However, which of the second languages is considered the most popular all over the world? The right answer is English because it is still a leader in the list of most popular second languages. So, what are the reasons that make this language so popular all over the globe?

What Reasons Can Make People Learn English in 2018?

Learning of the foreign languages can be a nice hobby for people who want to be always smart. However, this business has many other benefits that can make people start learning English as a second language. If you still think about it but don’t have enough inspiration to start, here some reasons:

  1. The knowledge of the foreign language may push your career development.

It is clear that all employers dream about many-sided employees. People who widen the scope with the help of foreign languages have more chances for better career development. It is so because nowadays many global companies are working all over the world that are used to using English as a universal language for business communication. In addition, some well-known Asian companies become English-only because they have departments in different countries. For example, “Rakuten” that owns the “Viber” messenger is one of such companies.

  1. English lessons are very accessible today.

If you want to become English learner, all you need is a computer with a good Internet connection. Fortunately, it is not necessary to look for additional time for this business because you may find different offers of English Lessons Online. Hence, you may start learning English, or any other second language, when and where it is comfortable for you. As a result, you will become a more literate person and widen your scope. What can be better?

  1. English will help you with travel.

If you are a traveler (or want to become a traveler), you know that the knowledge of English will make all your trips a little bit easier. English is a universal language; therefore, you may speak it in all countries and workers of any hotel, airport or a transport company will understand you because many people use this language. In addition, the knowledge of English is a nice way to save your money as well: you may book hotels and tickets at international sites that are all in English and organize necessary trips on your own. It is a nice benefit for your finance!

  1. You may learn more languages on the basis of English.

Many people may prove that English is rather an easy language to learn, although it also has some difficulties. However, there are many ways to overcome these troubles easily and experienced English tutors know a lot about them. What is more important is the fact that with the help of your knowledge of English, you may learn other cognate languages, for example, French, Dutch, and German. By acting this way, you may become a polyglot soon, even if you used to think that you don’t have any capabilities to foreign languages.

  1. You will have an opportunity to educate yourself faster.

English is not only a universal language for business communication all over the globe but also the language of science. Hence, if you have higher education and want to develop your professional knowledge, it is better to turn to specialized literature on your profession written in English. Scientific journals are published in English predominantly. So, the learning of English is the quickest way to get access to new information in your professional field. In addition, by using the English language, you will have an opportunity to read the best samples of classic literature in the original or watch different films without subtitles. And it is really cool!

These five reasons are considered the most popular ones among people who started learning as a second language. However, if you want to join all these people, you may have your own reasons to do it. All in all, learning English as a second language will bring you only benefits that you may use to improve your everyday life. So, you shouldn’t doubt whether it is worth doing or not!

How To Stay Healthy While Traveling

If you’re traveling soon, it can be easy to worry about your health. Because even if you’re constantly going to the gym and eating well in your everyday life, it’s tempting to let your health slide when you’re traveling. If you’re in Italy, there’s all that pasta and pizza. If you’ve traveled to a new country for an internship or study abroad, a huge part of getting to know the culture is going out for drinks and trying new cuisines. And you’re so busy when you’re traveling that it can be a challenge to make time for exercise or go to the doctor if you’re ailing.

But health is of huge importance. And when you’re traveling, bad health can have devastating consequences. So if you want to be healthy on your next trip, read up our tips before you hop on that plane.

Get health and travel insurance

A lot of people think that they’ll be okay without travel health insurance. Especially if you’re going on a short trip, it might seem like a waste of money. But travel insurance can make a huge difference, especially if you get stick in an unforeseen way. The last thing you want is to miss out on a large chunk of your trip because you’ve gotten sicker than expected–or lose money because you didn’t pay the small amount necessary to protect yourself in the first place.

Some people are better about it than others. British people, for example, use travel insurance 82 percent of the time when they’re traveling on vacation. Talk to your health insurance to find out how helpful they’ll be in the specific countries you’re traveling to, and make a small investment if you aren’t covered. Additionally, if you’re traveling with high-cost items like a laptop, it’s worth insuring those, too.

Avoid social media addiction

Believe it or not, one of the biggest dangers when traveling is social media. And okay, there’s nothing wrong with posting some pictures on Instagram or catching up with friends over Facebook so that after they’ve met you in a hostel, you can meet up in another city in a few weeks. But if you’re spending hours on social media, you might not be living in the moment the way you should while traveling. Maybe you’re homesick, and you’d rather interact with friends back home. Or maybe it’s more serious, and you have a social media addiction.

Facebook, which had 1.94 billion global monthly active users as of the first quarter of 2017, has been shown to be addictive. So if your social media time is taking up too much of your travel time, cut back. Go out some days without your phone, and save money on your data usage, too.

Write down your calorie consumption and exercise

Eating well is one of the biggest challenges when you’re traveling. Especially if you’re in a carb-heavy region of Europe (most of Europe considers bread to be breakfast), or you’re traveling with friends who eat way more than you, it’s easy to lose control. But there’s no point in fully going on a diet, either. You don’t want to be sitting at the table, sadly looking down at your salad, while everyone’s trying the famous regional dish.

Instead, write down your calories. On days when the cuisine available is less interesting, eat lighter foods. Cook at the hotel, and you’ll save some money, too. That way, when you down a whole plate of cacio e pepe, cream-smothered pasta, in Rome, you won’t feel too guilty. Write it down, and account for it. If you need to go for an extra long walk the next day, you can subtract those calories from the total.

Don’t forget to account for alcohol! We know it’s tempting to drink as much as you can, especially when you’re on vacation and don’t have to show up to work the next day. But if you drink lots of water most nights, your calorie count will be way lower–and you won’t have to deal with a hangover when exploring the pyramids in the heat the next day. Remember, 60 percent of your body is water, so it’s important to stay hydrated!

Relax and sleep enough

Finally, remember that it’s important to give yourself the sleep and relaxation you need. If you want to get a lot of countries and cities out of the way, consider leaving one out so you can chill out once a week. And don’t stay up all night to catch a cheap flight; take the later one for a mere 20 euros more! Adults need seven to nine hours of sleep a night, and when you’re traveling, you’ll need even more to account for jet lag and exhaustion.

These are some of the best ways to stay healthy while you’re traveling. What other ways do you keep your healthy habits up when you’re traveling or on the go?

Free Online Digital Marketing Courses You Should Check Out in 2018

It is a wide known fact that Digital Marketing is perhaps the most happening and volatile field as of today. With rapid internet developments & more and more consumers using online services, it is essential for every entrepreneur big or small to get acquainted with the latest of Digital Marketing.

There are a number of Institutions that conduct Digital Marketing courses. Whether you are an established entrepreneur/ working professional or are managing a recent startup, there is always scope for brushing up your skills and learning new things.

There are various online Digital Marketing certification courses available, which you can take up as per your requirement and convenience. Let us list down a few of them for you-


  • Google Online Marketing ChallengeNo better teacher than Google itself. The course conducted by Google is over 8 years old and more than 1,00,000 participants have undertaken the course from over 100 different countries. It offers various modules like Search engine marketing, search advertising, introductory Digital Marketing, mobile, social, and many more. A completely unique feature is the $250 AdWords budget given to the participants, which they have to use over 3-weeks. They need to run an online advertising campaign which is for a business or not-for profit. Participants are presented with prizes for good performance.  An online course with practical training!
  • Hubspot’s Inbound Marketing Training Program and Certification-If you want to learn how inbound marketing and HubSpot software work; this is the training program for you. It has over 3000 students participating at Udemy.  You can also learn SEO, Blogging, conversion optimization, lead nurturing etc. The most important thing is that you learn how these work together for an effective inbound strategy. These training programs are free of cost and also give you certification on passing. You can flaunt the nifty badges and certificates on your social media platforms proudly!
  • Alison Free Diploma in E-BusinessFounded in 2007, by online courses pioneer Mike Feerick, it was the first MOOC (massive online open course) provider. Alison is an extensive online learning community with more than 6 million users registered. Standard-based and certificate courses are offered absolutely free.  You can opt for free digital marketing course, Diploma in E-business and enhance your skills in various digital marketing areas like Search Optimization. Google Analytics, AdWords, digital measurements and much more.
  • edX-A popular website for free online classes, edX was founded in 2012 by MIT and Harvard University. It offers world class courses from top institutions and universities.  Some of the classes in the marketing field are-


  • The Analytics Edge- Learn ways to give a competitive edge to your business using analytics.
  • Entrepreneurship 101- The main focus here is case studies from entrepreneurs belonging to MIT in various sectors like electronics, 3D printing, mobile apps and so on. These studies teach you how to get access to potential customers and cater to their needs effectively.
  1. Social Media Quickstarter Digital Marketing CourseIf you wish to acquaint yourself how to merge the impact of email with that of social media marketing, then Social Media Quickstarter is the best place to be. The online classes is characterized by step-by-step lessons in digital marketing for social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, online listings and review sites. The programs are constructed with beginner’s guidelines and glossaries along with practical examples, which cater aptly to the beginners in marketing field.
  2. WordStream’s PPC University- A renowned search engine and social media marketing Software Company, WordStream has created a free online learning course to help build your PPC and digital marketing skills. Billions of dollars are spent each year on PPC advertising. However, businesses have struggled to earn optimum results from such spending.The lessons at WordStream are aimed at beginners to advanced users, with special modules for social advertising. The best thing about the lessons in WordStream is that everything is mobile friendly. You can just start learning with your mobile anywhere, anytime!
  3. Coursera- MOOCs is what Coursera offers. These are created by universities like University of Pennsylvania, Northwestern University and the University of California system. You can choose courses from the catalogue that start at different times throughout the year as per your convenience.
  4. Canvas- another MOOC resource site is Canvas which is known to provide free online courses. Although there no courses directed straight at online marketing, there are some of them which are useful for those in the online market.
  • Projecting your brand through new media- Participants are thought on the ways in which one use the media as a tool to promote their brand.
  • Copyright Clarity- In order to borrow content or how to use creative commons, one must have thorough knowledge about the facts and myths regarding copyright and its fair use.
  • Writing for a Global Market- Through this course you can learn globalization and the importance of writing in the market worldwide
  1. Social Media Marketing for International Business- Introduced by the University of Manchester, England this course aims at helping the desiring candidates to build their professional image on the internet through SEO and various marketing tactics. It assists you in making your online presence felt. The courses include:
  • Blogging
  • SEO
  • Copywriting online
  • Monitoring & Reporting
  • Use of Social Media for international business development and
  • Legal implications of social media

There are 1000s of such online marketing courses available. All you need to do is choose the right one for yourself and get started. The biggest advantage of these courses apart from being free is that you can attend the course as per your comfort. There are few courses that are mobile friendly as well. No need of any laptop. You can learn while you are travelling, have free time and so on. These courses help you in learning market things at your convenience and also add weightage to your qualification. Not only does it help your employment, but entrepreneurs can also take their business at higher levels by implying the skills & knowledge that these courses impart.

So choose your course now, and get become a pro at marketing!

How Is the LSAT Scored?

The following is a breakdown of how the LSAT is scored:

The LSAT contains a total of 5 sections with MCQs, out of which one will not be graded. The exam is divided into four distinct sections that will be graded: Logical Reasoning 1, Logical Reasoning 2, Reading Comprehension and Analytical Reasoning alongside a fifth section that is spared specifically for writing. The fifth section to not be graded will not be easy to tell, so test makers suggest completing all sections and not leave any question behind.

The LSAT has around one hundred questions that are each worth one mark on the paper. Half of the paper is dedicated to logical reasoning, while the remaining two sections are 25% each. Once the test is taken, a raw score is calculated between the lowest number possible (120) and the highest number possible (180). This raw score is then refined using a score conversion method that makes the bell curve.

Once this process is done, the test scorer is given a percentile ranking, which means that someone with a high score of 178, for example, will be placed in the 99th percentile. Just as the overall score rises, so does the percentile. For example, a 171 will warrant a 98th percentile, 164 in the 90th, and a 160 in the 80th. This means that as the score approaches the bell curve, the percentile drops a higher number than the previous one.

An LSAT exam also has another feature that is represented by the 160th mark on the test. This feature is called the constant, which is fixed to ensure that the exam maintains some stability for the incoming administrators and that the harder questions on any test are accounted for.

After a scaled score is calculated and a new percentile assigned, the students’ scores are compared with candidates from the past 3 years. Most of the students’ scores will be saturated inside what administrators are calling the bell curve.

Criteria for Admissions

To get into a law school, an LSAT score of 140 is required. If the score is within 150s, admission into regional law schools is made possible. It is, however, important to remember that the LSAT score is not the only thing that law schools take into consideration when admitting a student. Overall CGPA, letters of recommendations and other activities also make a significant difference.

To get into some of the best law schools of the world, your scores should preferably be in the mid-late 160s and early-mid 170s. For Yale and Harvard, a score of 173 is required. For University of Michigan Ann Arbor, the required score is 169. Generally, the rule to get into college past the bare minimum is to have a score between 164 and 177.

In order to get into the law school of your choice, you must prepare for the LSAT vigilantly. For any law school in the States, it is the most important aspect of your application. Hence, to make a good first impression, it is necessary to do well in the LSATs.

4 Tips For Taking Your Business Marketing To The Next Level

Consistently taking a fresh approach to your marketing isn’t always the easiest task. Not only does it require being able to seek out inspiration, but be on top of your game with your audience. It can be a fine balance; however, that’s why we’ve compiled a few helpful suggestions on how to turn your marketing up a notch without sacrificing a ton of time. Check them out below:

Be Engaged With Your Brand

A primary step for any marketing strategy, getting engaged with your brand is going to be what defines the rest of your messaging from the top-down. Although branding might sound high-minded to some, it’s the core ethos that represents your brand. According to Kettle fire Creative, 94 percent of respondents to a survey stated they’d highly recommend a brand they’re emotionally engaged with, which goes to show how much value consumers place on branding. Even though it’s not necessarily a quantifiable quid-pro-quo, the amount you engage and invest in your brand will always have a long-term payoff.

One smart strategy is to conduct a brand audit, where you have either someone that’s a designer or brand consultant go over their thoughts on your brand. It’s important to be open and honest with them on the clear intention and message you’re trying to send with everything from your logo to your typeface choices. Every little component is going to be what constructs into the bigger picture of your image, as well as how your consumer base will think of you. Remember, your brand is everywhere your company is, which is why it’s imperative you invest in the foundational elements of it upfront.

Keep Your Messaging Concise

As we touched on above, your brand partly is going to be what determines the rest of your marketing message, but an extension of that is simply keeping your messaging concise. Not only will it be better to help share with others, but additionally will trickle down to those who work with and around you too, which is necessary when trying to spread the word on a company. In fact, according to CrowdSpring, marketing messages reach 561 percent more people when shared by employees rather than the brand, which goes to show how great a simple message and some word-of-mouth can go. However, even if you think you’ve got a good grasp on this, it’s important to have some marketing materials written down as a guide for others.

In formulating your brand and marketing guidelines, decide what type of central message you’re trying to convey to your audience. This is tricky, as excess information can be distracting, which is why you should first start with your elevator pitch (one to two sentence addressing a central message) and work your way up. Have different messages for different aspects of your work, such as a brand mantra (the principles you stands by), mission (what you plan to do in the world), and voice (what it sounds like). The overarching goal is to have a rehearsed message coming from your brand across all channels, giving a sense of consistency throughout it all.

Stay Consistent With Social

Although a lot of businesses are currently on social, they aren’t always the most active they could be on there. While posting irregularly might yield the same results for your social accounts, that’s not the same experience for brands. Why? Because as a business, you’re responsible for not only entertaining and engaging with your audience, but educating them as well.

Take the time to jot down what type of content your business could produce, giving a variation between educational, entertainment, or any updates in between. The goal is to be able to campaign around your objects, with certain items being the core focus. For example, as noted by Omnicore, 64 percent of online shoppers say that a video on social media helped them decide on a purchase more than anything else, which goes to show how much value people place on convenience. Try glancing through some ebooks on different social and content strategies, giving yourself the best position to thrive.

Don’t Forget About SEO

Finally, as one of the best inbound strategies out, SEO is a practice you need to implement early and often. SEO is the practice of search engine optimization or trying to place yourself at the top of the results. The best way to think about capitalizing on SEO is by envisioning a pipeline, which takes on a little bit different an approach than you might be used to seeing.

An excellent example of this is by picking a starting point, and considering that approximately 88 percent of user searches start on smartphones (according to Search Engine Journal), that’ll be our jump off. Most mobile searches come from habit, where people are posed with a question. For example, “Who has water boiled bagels in Cleveland, Ohio?” would probably translate to a search of “water boiled bagels Cleveland.” Try to brainstorm which items like these are going to be best to hone in on for your business, as these are crucial to landing more towards the top of a search.

What are some marketing techniques you’ve found helpful for your business? Comment with your answers below!