Trends to turn into mobile advertising started being popular hardly more than a decade ago and many businesses has shifted into the area. Like any other niche it has its own laws, logic and thing that companies should take into account. In some sense, understanding of business model work is like doing sport: you should be where a goal is expected to be and not where it was.
It may be difficult to keep track of all this mess, but in our today’s article we have gathered the most prominent tendencies and recommendations from marketing gurus.
Think about voice search
People spend their gadget almost all free time they have. While they are walking along the streets or driving their cars (unfortunately) they want to have freedom and get results quicker. Voice search makes free their hands and even offer ready-made solutions.
The issue of security is in the groove, people are very attentive what data is collected. Companies shift from side data collecting and trying to get their own information, of course in terms of GDPR.
Video advertising will be deeply focused on “first impression”
Team from AdColony says that now advertisers have no longer than 8 seconds to excite the client. But it is not about paying user’s attention only, a person should recall it when comes back to the app.
Technologies changes the advertising world
Upcoming 5G technology will change the world of advertising significantly: ads in AR an in virtual environment may become true. People will also enjoy 3D and panoramic videos. Opportunities are expected to be breathtaking!
Using data from search requests
Google reports about history of searches is the best evidence to understand what people were searching. They often are in search of some broad notion, rather than a direct thing and companies will be paying more and more attention to such data and organize their strategies taking it into account.
Dreaming said that they lack it very much, the same as all other players from mobile advertising. It will be the best solution not only to check each display, but to know all the events after installation.
Actually, demand on transparency seems to be logical, as a lot of experts say that the market is going to be mature. Now advertisers better understand which goals in their KPI are realistic and achievable. it becomes possible to due to machine learning and use of correct data.
Struggling with fraud
Growth of programm environment has caused increasing of fraud from both advertisers and publishers. The market will be more equipped with tools improving brands’ security.
We have collected opinions from different marketing companies globally located. As we all work in online space, no matter the distance, we all can share what it all is going to.
What trends have you mentioned?