Free Online Digital Marketing Courses You Should Check Out in 2018

It is a wide known fact that Digital Marketing is perhaps the most happening and volatile field as of today. With rapid internet developments & more and more consumers using online services, it is essential for every entrepreneur big or small to get acquainted with the latest of Digital Marketing.

There are a number of Institutions that conduct Digital Marketing courses. Whether you are an established entrepreneur/ working professional or are managing a recent startup, there is always scope for brushing up your skills and learning new things.

There are various online Digital Marketing certification courses available, which you can take up as per your requirement and convenience. Let us list down a few of them for you-

 

  • Google Online Marketing ChallengeNo better teacher than Google itself. The course conducted by Google is over 8 years old and more than 1,00,000 participants have undertaken the course from over 100 different countries. It offers various modules like Search engine marketing, search advertising, introductory Digital Marketing, mobile, social, and many more. A completely unique feature is the $250 AdWords budget given to the participants, which they have to use over 3-weeks. They need to run an online advertising campaign which is for a business or not-for profit. Participants are presented with prizes for good performance.  An online course with practical training!
  • Hubspot’s Inbound Marketing Training Program and Certification-If you want to learn how inbound marketing and HubSpot software work; this is the training program for you. It has over 3000 students participating at Udemy.  You can also learn SEO, Blogging, conversion optimization, lead nurturing etc. The most important thing is that you learn how these work together for an effective inbound strategy. These training programs are free of cost and also give you certification on passing. You can flaunt the nifty badges and certificates on your social media platforms proudly!
  • Alison Free Diploma in E-BusinessFounded in 2007, by online courses pioneer Mike Feerick, it was the first MOOC (massive online open course) provider. Alison is an extensive online learning community with more than 6 million users registered. Standard-based and certificate courses are offered absolutely free.  You can opt for free digital marketing course, Diploma in E-business and enhance your skills in various digital marketing areas like Search Optimization. Google Analytics, AdWords, digital measurements and much more.
  • edX-A popular website for free online classes, edX was founded in 2012 by MIT and Harvard University. It offers world class courses from top institutions and universities.  Some of the classes in the marketing field are-

 

  • The Analytics Edge- Learn ways to give a competitive edge to your business using analytics.
  • Entrepreneurship 101- The main focus here is case studies from entrepreneurs belonging to MIT in various sectors like electronics, 3D printing, mobile apps and so on. These studies teach you how to get access to potential customers and cater to their needs effectively.
  1. Social Media Quickstarter Digital Marketing CourseIf you wish to acquaint yourself how to merge the impact of email with that of social media marketing, then Social Media Quickstarter is the best place to be. The online classes is characterized by step-by-step lessons in digital marketing for social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, online listings and review sites. The programs are constructed with beginner’s guidelines and glossaries along with practical examples, which cater aptly to the beginners in marketing field.
  2. WordStream’s PPC University- A renowned search engine and social media marketing Software Company, WordStream has created a free online learning course to help build your PPC and digital marketing skills. Billions of dollars are spent each year on PPC advertising. However, businesses have struggled to earn optimum results from such spending.The lessons at WordStream are aimed at beginners to advanced users, with special modules for social advertising. The best thing about the lessons in WordStream is that everything is mobile friendly. You can just start learning with your mobile anywhere, anytime!
  3. Coursera- MOOCs is what Coursera offers. These are created by universities like University of Pennsylvania, Northwestern University and the University of California system. You can choose courses from the catalogue that start at different times throughout the year as per your convenience.
  4. Canvas- another MOOC resource site is Canvas which is known to provide free online courses. Although there no courses directed straight at online marketing, there are some of them which are useful for those in the online market.
  • Projecting your brand through new media- Participants are thought on the ways in which one use the media as a tool to promote their brand.
  • Copyright Clarity- In order to borrow content or how to use creative commons, one must have thorough knowledge about the facts and myths regarding copyright and its fair use.
  • Writing for a Global Market- Through this course you can learn globalization and the importance of writing in the market worldwide
  1. Social Media Marketing for International Business- Introduced by the University of Manchester, England this course aims at helping the desiring candidates to build their professional image on the internet through SEO and various marketing tactics. It assists you in making your online presence felt. The courses include:
  • Blogging
  • SEO
  • Copywriting online
  • Monitoring & Reporting
  • Use of Social Media for international business development and
  • Legal implications of social media

There are 1000s of such online marketing courses available. All you need to do is choose the right one for yourself and get started. The biggest advantage of these courses apart from being free is that you can attend the course as per your comfort. There are few courses that are mobile friendly as well. No need of any laptop. You can learn while you are travelling, have free time and so on. These courses help you in learning market things at your convenience and also add weightage to your qualification. Not only does it help your employment, but entrepreneurs can also take their business at higher levels by implying the skills & knowledge that these courses impart.

So choose your course now, and get become a pro at marketing!

How Is the LSAT Scored?

The following is a breakdown of how the LSAT is scored:

The LSAT contains a total of 5 sections with MCQs, out of which one will not be graded. The exam is divided into four distinct sections that will be graded: Logical Reasoning 1, Logical Reasoning 2, Reading Comprehension and Analytical Reasoning alongside a fifth section that is spared specifically for writing. The fifth section to not be graded will not be easy to tell, so test makers suggest completing all sections and not leave any question behind.

The LSAT has around one hundred questions that are each worth one mark on the paper. Half of the paper is dedicated to logical reasoning, while the remaining two sections are 25% each. Once the test is taken, a raw score is calculated between the lowest number possible (120) and the highest number possible (180). This raw score is then refined using a score conversion method that makes the bell curve.

Once this process is done, the test scorer is given a percentile ranking, which means that someone with a high score of 178, for example, will be placed in the 99th percentile. Just as the overall score rises, so does the percentile. For example, a 171 will warrant a 98th percentile, 164 in the 90th, and a 160 in the 80th. This means that as the score approaches the bell curve, the percentile drops a higher number than the previous one.

An LSAT exam also has another feature that is represented by the 160th mark on the test. This feature is called the constant, which is fixed to ensure that the exam maintains some stability for the incoming administrators and that the harder questions on any test are accounted for.

After a scaled score is calculated and a new percentile assigned, the students’ scores are compared with candidates from the past 3 years. Most of the students’ scores will be saturated inside what administrators are calling the bell curve.

Criteria for Admissions

To get into a law school, an LSAT score of 140 is required. If the score is within 150s, admission into regional law schools is made possible. It is, however, important to remember that the LSAT score is not the only thing that law schools take into consideration when admitting a student. Overall CGPA, letters of recommendations and other activities also make a significant difference.

To get into some of the best law schools of the world, your scores should preferably be in the mid-late 160s and early-mid 170s. For Yale and Harvard, a score of 173 is required. For University of Michigan Ann Arbor, the required score is 169. Generally, the rule to get into college past the bare minimum is to have a score between 164 and 177.

In order to get into the law school of your choice, you must prepare for the LSAT vigilantly. For any law school in the States, it is the most important aspect of your application. Hence, to make a good first impression, it is necessary to do well in the LSATs.

4 Tips For Taking Your Business Marketing To The Next Level

Consistently taking a fresh approach to your marketing isn’t always the easiest task. Not only does it require being able to seek out inspiration, but be on top of your game with your audience. It can be a fine balance; however, that’s why we’ve compiled a few helpful suggestions on how to turn your marketing up a notch without sacrificing a ton of time. Check them out below:

Be Engaged With Your Brand

A primary step for any marketing strategy, getting engaged with your brand is going to be what defines the rest of your messaging from the top-down. Although branding might sound high-minded to some, it’s the core ethos that represents your brand. According to Kettle fire Creative, 94 percent of respondents to a survey stated they’d highly recommend a brand they’re emotionally engaged with, which goes to show how much value consumers place on branding. Even though it’s not necessarily a quantifiable quid-pro-quo, the amount you engage and invest in your brand will always have a long-term payoff.

One smart strategy is to conduct a brand audit, where you have either someone that’s a designer or brand consultant go over their thoughts on your brand. It’s important to be open and honest with them on the clear intention and message you’re trying to send with everything from your logo to your typeface choices. Every little component is going to be what constructs into the bigger picture of your image, as well as how your consumer base will think of you. Remember, your brand is everywhere your company is, which is why it’s imperative you invest in the foundational elements of it upfront.

Keep Your Messaging Concise

As we touched on above, your brand partly is going to be what determines the rest of your marketing message, but an extension of that is simply keeping your messaging concise. Not only will it be better to help share with others, but additionally will trickle down to those who work with and around you too, which is necessary when trying to spread the word on a company. In fact, according to CrowdSpring, marketing messages reach 561 percent more people when shared by employees rather than the brand, which goes to show how great a simple message and some word-of-mouth can go. However, even if you think you’ve got a good grasp on this, it’s important to have some marketing materials written down as a guide for others.

In formulating your brand and marketing guidelines, decide what type of central message you’re trying to convey to your audience. This is tricky, as excess information can be distracting, which is why you should first start with your elevator pitch (one to two sentence addressing a central message) and work your way up. Have different messages for different aspects of your work, such as a brand mantra (the principles you stands by), mission (what you plan to do in the world), and voice (what it sounds like). The overarching goal is to have a rehearsed message coming from your brand across all channels, giving a sense of consistency throughout it all.

Stay Consistent With Social

Although a lot of businesses are currently on social, they aren’t always the most active they could be on there. While posting irregularly might yield the same results for your social accounts, that’s not the same experience for brands. Why? Because as a business, you’re responsible for not only entertaining and engaging with your audience, but educating them as well.

Take the time to jot down what type of content your business could produce, giving a variation between educational, entertainment, or any updates in between. The goal is to be able to campaign around your objects, with certain items being the core focus. For example, as noted by Omnicore, 64 percent of online shoppers say that a video on social media helped them decide on a purchase more than anything else, which goes to show how much value people place on convenience. Try glancing through some ebooks on different social and content strategies, giving yourself the best position to thrive.

Don’t Forget About SEO

Finally, as one of the best inbound strategies out, SEO is a practice you need to implement early and often. SEO is the practice of search engine optimization or trying to place yourself at the top of the results. The best way to think about capitalizing on SEO is by envisioning a pipeline, which takes on a little bit different an approach than you might be used to seeing.

An excellent example of this is by picking a starting point, and considering that approximately 88 percent of user searches start on smartphones (according to Search Engine Journal), that’ll be our jump off. Most mobile searches come from habit, where people are posed with a question. For example, “Who has water boiled bagels in Cleveland, Ohio?” would probably translate to a search of “water boiled bagels Cleveland.” Try to brainstorm which items like these are going to be best to hone in on for your business, as these are crucial to landing more towards the top of a search.

What are some marketing techniques you’ve found helpful for your business? Comment with your answers below!

Opium in Asia: A Global Epidemic

The opioid epidemic has reached massive proportions throughout the U.S. and many have failed to see the impact that the widespread drug use has had on the rest of the world. The truth is, the rising rate of addiction is a global problem.

Asia has experienced an increase in drug trafficking activity as well as reports of addiction. This poses an even greater problem for authorities trying to navigate international laws and boundaries.

The availability of prescription drugs combined with more potent illicit opioids has resulted in an increased rate of addiction. Few countries have the resources to fight this problem on every level, but all agree that educating the public on the realities of opioid addiction is key.

What are Opioids?

The term “opioid” refers to any medication or illicit drug that has been developed using the opium poppy. The primary use for opioid medications is in the treatment of acute or chronic pain associated with injury or a disease.

As these medications are metabolized they bind with the opioid receptors in the brain. This creates a rush of chemicals that can block the body’s perception of pain. These chemicals also create an extreme sense of euphoria and false confidence.

Common opioids include:

  • Heroin
  • Fentanyl
  • Morphine
  • Codeine
  • Hydrocodone
  • Oxycontin
  • Oxycodone

There are a large number of variations on these medications and illicit drug combinations not listed. Prescription medications go by a number of different brand names such as Vicodin and Percocet, stressing the importance of patient education.

Why are Opioids So Addictive?

Opioids stimulate the release of “feel good” chemicals within the brain. By blocking the opioid receptors, these drugs create elevated levels of these chemicals resulting in extreme euphoria and a loss of pain.

Not everyone who uses opioids in the form of prescription medications is going to end up addicted. Addiction is a chronic disease that occurs when a person’s brain has an over exaggerated reward response to drugs and alcohol.

Some people are genetically and socially predisposed to addictive behaviors. They can start out taking doctor prescribed narcotics and end up using street drugs like heroin. Countries like Asia have much lower numbers of people prescribed these types of medications. There are stricter regulations on what doctors can and can’t do, and the long-term use of any narcotic is strongly discouraged.

This doesn’t stop the influx of street drugs that can fill the void left by the availability of prescription ones. The strength of opioids combined with their powerful psychoactive effects make them particularly attractive to the brain of an addict.

They stimulate such a huge chemical release that the body immediately associates the drugs with that reward. Under the right circumstances, a person can begin to crave opioids after only one use.

What perpetuates this addiction are the horrible withdrawal symptoms that begin as soon as levels of opioids start to fall within an addict’s body. They experience both physical and psychological discomfort, and many addicts continue using just to avoid this.

Once a person becomes chemically dependent on opioids, it’s extremely difficult for them to stop using without help.

A History of Opioids in Asia

Asia has largely been associated with opium and the cultivation of the opium poppy. In the 19th century, areas of China and Japan fought opium problems of epidemic proportions. With the introduction of strict regulations and active authorities, much of this problem was eradicated by the mid-20th century.

Unfortunately, Asia faced another type of epidemic when methamphetamine became popular for the first time in the 1950s. The drug saw another resurgence in the 1970s and has continued to grow in popularity since then. This has made it difficult for areas in Asia to deal with the opioid epidemic.

Myanmar continued to be the world’s largest producer of the opium poppy and saw an 80 percent decrease in poppy farming between 1998 and 2006. The recent demand for heroin globally has prompted Myanmar to begin expanding its growth of the opium poppy once again. This has brought the original Golden triangle back to life and has created new avenues for drug trafficking.

The U.S. and Asian Drug Trade

China has been particularly vocal in its disdain for the way that the US has dealt with the opioid epidemic. In a 2017 article released by CNN, a senior officer with the narcotics control Bureau of the Ministry of Public security, Yu Haibin, said “The biggest challenge China faces in cracking down on the smuggling of opioids is the huge demand from the US.”

This statement echoes the sentiment from other areas of Asia who believe that the huge amount of money generated by heroin sales to the US are responsible for an increase in their drug activity.

Recent reports indicate that China is currently the largest supplier of fentanyl, a drug more powerful than heroin, to the US. The US and Chinese governments have agreed to work together to place stricter controls on Digital Communications and potential shipping outlets used to get drugs out of the country.

This is only one source in the thriving opioid trade. Opium being grown in Myanmar is being refined in neighboring countries and then shipped out of poorly controlled ports in Thailand. Part of what makes the opioid epidemic so widespread is the number of resources used to supply the drugs.

Treatment in places like Myanmar and Vietnam can be compulsory and cruel. Addicts are effectively detained and placed in “treatment facilities” that mimic primitive work camps. Some can end up in these facilities for up to four years. And many don’t survive the experience.

These mandatory treatment programs will use physical violence, electroshock therapy, starvation, and other techniques that mirror stereotypical torture. Some of them consist of little more than tents or stick built huts with no bathrooms and very few necessities.

There are some modern treatment facilities throughout Asia that offer the same types of inpatient programs that are available in America. It’s simply a matter of where a person lives, and their financial circumstances. Countries like China and Vietnam also have extremely harsh penalties for those arrested for drug trafficking or use.

Even with all of these deterrents, the use and international trafficking of opioids continues to be a thriving practice throughout Asia. Governments are coming together to impose stricter international laws that will help them to focus on the growing problem with addiction in their own countries.

Helping the World Recover

Regardless of any ongoing international conflicts, we can all agree that addiction has become a common enemy. This disease has been further exacerbated by the availability of opioids, and we need to find a better way to fight back.

Stopping the drug trafficking between Asia and the US will drastically decrease the supply of opioids in both places. This will allow the US to set recovery in motion and to start focusing more of its resources on treatment programs.

International cooperation and more aggressive tactics have already started to make a difference. Addiction is a disease that doesn’t discriminate. It doesn’t recognize borders, nationalities, or conflicts. Every person is equally susceptible to its affects, and it’s because of this that we’re coming together to find a better path to recovery.

Roofing Jobs Done By Roofing Companies

When it will come to the roofing problem it can be both expensive and difficult. There are some roofing projects that you can do yourself over a weekend with a few extra pairs of hands but there are some roofing projects that do require the assistance only found in the roofing companies.

Roof Repairing:

Repairing your roof can be difficult and expensive. It can be a complete replacement for your home if you do not know that what you are doing. Over time the boards which are underneath your roof will begin to decay and it will be rot away if there is any kind of moisture that get to them. If you will try to save your money and do it by yourself, you may patch the bad spot not paying attention to the detail and hurrying up your project so it is easy for you that you can be done by Sunday morning. The roofers can go in and assess the roof damage done by the moisture and they will cut all the bad board away in the roofing and can replace everything that was damaged so when the roofing goes back up the roof is strong and you will feel a confidence in your roof lasting a few more years. It will enhance the age of your roofing.

Roof Replacement:

Replacement of roofing is one of the main jobs that roofing companies do. After having the same roof covering for years it is time to replace your roof, especially when you notice that there are several leaks which are starting after rain. Having the lays of snow on the roof for days, or if there are trees over your home than your roof will need to have a professional and complete makeover.

When it’ll happen, you can plan on a big expense that will pay for itself for many years after. The roofing company does complete the makeover of roof every day. They talk to their customer and after their conversation; they determine that which roofing material, style or color is better for your roof. When you call a roofing company for your home or business place they will provide you an estimated cost for the replacement of the roof. You can also know and get information about their license.

You can call the best roofers in Dearborn Michigan. Here’s the address of professional roofing company.

3200 Greenfield RD,
Suite 300
Dearborn, MI 48120