4 Tips For Taking Your Business Marketing To The Next Level

Consistently taking a fresh approach to your marketing isn’t always the easiest task. Not only does it require being able to seek out inspiration, but be on top of your game with your audience. It can be a fine balance; however, that’s why we’ve compiled a few helpful suggestions on how to turn your marketing up a notch without sacrificing a ton of time. Check them out below:

Be Engaged With Your Brand

A primary step for any marketing strategy, getting engaged with your brand is going to be what defines the rest of your messaging from the top-down. Although branding might sound high-minded to some, it’s the core ethos that represents your brand. According to Kettle fire Creative, 94 percent of respondents to a survey stated they’d highly recommend a brand they’re emotionally engaged with, which goes to show how much value consumers place on branding. Even though it’s not necessarily a quantifiable quid-pro-quo, the amount you engage and invest in your brand will always have a long-term payoff.

One smart strategy is to conduct a brand audit, where you have either someone that’s a designer or brand consultant go over their thoughts on your brand. It’s important to be open and honest with them on the clear intention and message you’re trying to send with everything from your logo to your typeface choices. Every little component is going to be what constructs into the bigger picture of your image, as well as how your consumer base will think of you. Remember, your brand is everywhere your company is, which is why it’s imperative you invest in the foundational elements of it upfront.

Keep Your Messaging Concise

As we touched on above, your brand partly is going to be what determines the rest of your marketing message, but an extension of that is simply keeping your messaging concise. Not only will it be better to help share with others, but additionally will trickle down to those who work with and around you too, which is necessary when trying to spread the word on a company. In fact, according to CrowdSpring, marketing messages reach 561 percent more people when shared by employees rather than the brand, which goes to show how great a simple message and some word-of-mouth can go. However, even if you think you’ve got a good grasp on this, it’s important to have some marketing materials written down as a guide for others.

In formulating your brand and marketing guidelines, decide what type of central message you’re trying to convey to your audience. This is tricky, as excess information can be distracting, which is why you should first start with your elevator pitch (one to two sentence addressing a central message) and work your way up. Have different messages for different aspects of your work, such as a brand mantra (the principles you stands by), mission (what you plan to do in the world), and voice (what it sounds like). The overarching goal is to have a rehearsed message coming from your brand across all channels, giving a sense of consistency throughout it all.

Stay Consistent With Social

Although a lot of businesses are currently on social, they aren’t always the most active they could be on there. While posting irregularly might yield the same results for your social accounts, that’s not the same experience for brands. Why? Because as a business, you’re responsible for not only entertaining and engaging with your audience, but educating them as well.

Take the time to jot down what type of content your business could produce, giving a variation between educational, entertainment, or any updates in between. The goal is to be able to campaign around your objects, with certain items being the core focus. For example, as noted by Omnicore, 64 percent of online shoppers say that a video on social media helped them decide on a purchase more than anything else, which goes to show how much value people place on convenience. Try glancing through some ebooks on different social and content strategies, giving yourself the best position to thrive.

Don’t Forget About SEO

Finally, as one of the best inbound strategies out, SEO is a practice you need to implement early and often. SEO is the practice of search engine optimization or trying to place yourself at the top of the results. The best way to think about capitalizing on SEO is by envisioning a pipeline, which takes on a little bit different an approach than you might be used to seeing.

An excellent example of this is by picking a starting point, and considering that approximately 88 percent of user searches start on smartphones (according to Search Engine Journal), that’ll be our jump off. Most mobile searches come from habit, where people are posed with a question. For example, “Who has water boiled bagels in Cleveland, Ohio?” would probably translate to a search of “water boiled bagels Cleveland.” Try to brainstorm which items like these are going to be best to hone in on for your business, as these are crucial to landing more towards the top of a search.

What are some marketing techniques you’ve found helpful for your business? Comment with your answers below!

Installing Double Hung Windows Downriver Michigan in Your Home

Over the past few years, there have been a lot of advancements in the furniture industry. One of the areas where the industry is gaining more attention is the windows. Everyone wants to install the windows which are secure, safe and easy to operate. If you are looking for a window for your house, you would want it to be safe. You would want it to be stylish, and it should also offer ventilation. There are dozens of windows that you can install in your home at Downriver Michigan. One of these windows is Double Hung Windows Downriver Michigan. These double hung windows are very versatile. Here are a few facts that you need to know before you buy and install these windows.

A little history

It is a famous choice for homeowner all over the US. These double windows date back in the late 1600s in England. These are Georgian and Victorian style windows. These are two in one window which you can open and close from the top and bottom sash. These are also available in half and full-screen options.


A double hung window has two sashes to operate. These shahs also tilt. The tilt in the windows provides ease of use and ease of cleaning. Also, you can open both the sashes so that the air flow gets better in the house.

Installing these windows may not be easy for a layperson. It is always important that you get an expert to install these windows. You will see that these windows use Wood, Vinyl, composite material or Aluminum. The aluminum windows are expensive. If you are looking for a less costly option, you can go for Vinyl and composite material windows.

You can get these windows as both, replacement and new construction. Even if you want to replace an old single hung window you can replace it with the new double hung window. Make sure that you purchase the top quality double hung Windows. These are available in many styles and will fit your house. No matter you have bricks or wooden exterior; these windows are a perfect choice. If you are living in Downriver Michigan, you should get the impact windows. These are strong, versatile and sturdy. These are special for strong weather conditions. These windows also achieve low U-value ratings. These windows tend to keep the house much cooler than any other type of window.


Importance of Fitness and Nutrition In Our Lives

In the recent few years, people started to focus more on their health and overall well-being such a slimming products, diets, and different new age regimens are now flooding the health and wellness industry as well that is now being considered as multimillion giant instead of the obscure field that it was a couple of decades back, and because there are new researches each year pointing to the strong relationship between the nutrition and the fineness as well, it will not be simply ignored anymore.

Here are some most of the important points that you must remember on why it will be impossible to separate the two.

Notice the Nutritional Values of your Food:

Most of the people judge the value of food that they eat each day for its taste value as well as nutritional significance. Since there are a lot of people who value the taste factor of the food over its nutrition factor, this has contributed greatly to the gradual rise on the rate of obesity.

According to Lifetoliveit a good food is important for our health, so that’s why it is really important for every person to take note of the nutritional value of the food we consume daily.

Whether we will like to admit it or not, vitamins, calorie content and the minerals are the main things that we must need to look into our food if we really wish our bodies to perform their function properly. So, it is very important to know that which type of food to eat is just one of the vital things we need to be aware of if we really want to be healthier and active all the life. For More information Visit www.Lifetoliveit.com.

Equality of Fitness and Nutrition in your body:

It is very important for you to know that how fitness and nutrition play equal roles in the well-being and health of your body is key, especially for the people who are doing a lot of struggle to lose their weight. So you just need to choose the right types of food to eat on daily basis, it will make all the weight lose process easy and helps to cut down the calories that cannot turn into the energy and become a cause of extra fat into your body. It is also a big part in slowing down or stimulating a person’s metabolism rate in your body.

Plaques and Awards – Choose the Right One

Many employees in your company generally, looking forward to receiving the plaques and awards every year. Most of the workers give the best performance and do hard work to not only get the nice looking plaques but also for the glory or being awarded in front of all other employees of the company. Many recipients usually considered the quality and beauty of the award plaques because they love to display them at their home so that everyone can see them and appreciate their hard work and good performance.

So for this reason it is really important to choose a best and good quality award for the employees who deserve so that they can truly appreciate the award that is given to them and it will also motivate them to work further ensuring year in order to get the similar or much better awards and plaques on the following year.

Types of Awards:

Traditionally there is most of the awards type that was made of from woof, but with the passage of time, the options are increased. Now you can choose the awards from more options according to your choice that will make the award more attractive and beautiful as well.

Glass and Crystals Awards:

Now a day, the contemporary awards such as glass and crystals are now preferred more by most of the businesses and companies because of their beautiful, stylish and elegant look, taking over the wooden plaque and awards. The class awards can be easily converted into an intricate shape of design by using the different art equipment that will help to enhance its attractive look.

You can also get the custom plaques according to your desire that will make your employees happier.

Selection of Awards and plaques:

It is one of the best ways of enticing to all company employees in order to appreciate and motivate everyone to aspire to become a vest and top performers of the year in order to get the plaques or award.

This is really effective for the other employees as well because they can get motivation from them and try other tries to give their better to achieve the award in a further year. It is a way of proud for them.

The plaque or award symbolizes the greatness of employees and having a number of awards at their home shows that the person works really hard and give his or her excellent performance in a job.


Opium in Asia: A Global Epidemic

The opioid epidemic has reached massive proportions throughout the U.S. and many have failed to see the impact that the widespread drug use has had on the rest of the world. The truth is, the rising rate of addiction is a global problem.

Asia has experienced an increase in drug trafficking activity as well as reports of addiction. This poses an even greater problem for authorities trying to navigate international laws and boundaries.

The availability of prescription drugs combined with more potent illicit opioids has resulted in an increased rate of addiction. Few countries have the resources to fight this problem on every level, but all agree that educating the public on the realities of opioid addiction is key.

What are Opioids?

The term “opioid” refers to any medication or illicit drug that has been developed using the opium poppy. The primary use for opioid medications is in the treatment of acute or chronic pain associated with injury or a disease.

As these medications are metabolized they bind with the opioid receptors in the brain. This creates a rush of chemicals that can block the body’s perception of pain. These chemicals also create an extreme sense of euphoria and false confidence.

Common opioids include:

  • Heroin
  • Fentanyl
  • Morphine
  • Codeine
  • Hydrocodone
  • Oxycontin
  • Oxycodone

There are a large number of variations on these medications and illicit drug combinations not listed. Prescription medications go by a number of different brand names such as Vicodin and Percocet, stressing the importance of patient education.

Why are Opioids So Addictive?

Opioids stimulate the release of “feel good” chemicals within the brain. By blocking the opioid receptors, these drugs create elevated levels of these chemicals resulting in extreme euphoria and a loss of pain.

Not everyone who uses opioids in the form of prescription medications is going to end up addicted. Addiction is a chronic disease that occurs when a person’s brain has an over exaggerated reward response to drugs and alcohol.

Some people are genetically and socially predisposed to addictive behaviors. They can start out taking doctor prescribed narcotics and end up using street drugs like heroin. Countries like Asia have much lower numbers of people prescribed these types of medications. There are stricter regulations on what doctors can and can’t do, and the long-term use of any narcotic is strongly discouraged.

This doesn’t stop the influx of street drugs that can fill the void left by the availability of prescription ones. The strength of opioids combined with their powerful psychoactive effects make them particularly attractive to the brain of an addict.

They stimulate such a huge chemical release that the body immediately associates the drugs with that reward. Under the right circumstances, a person can begin to crave opioids after only one use.

What perpetuates this addiction are the horrible withdrawal symptoms that begin as soon as levels of opioids start to fall within an addict’s body. They experience both physical and psychological discomfort, and many addicts continue using just to avoid this.

Once a person becomes chemically dependent on opioids, it’s extremely difficult for them to stop using without help.

A History of Opioids in Asia

Asia has largely been associated with opium and the cultivation of the opium poppy. In the 19th century, areas of China and Japan fought opium problems of epidemic proportions. With the introduction of strict regulations and active authorities, much of this problem was eradicated by the mid-20th century.

Unfortunately, Asia faced another type of epidemic when methamphetamine became popular for the first time in the 1950s. The drug saw another resurgence in the 1970s and has continued to grow in popularity since then. This has made it difficult for areas in Asia to deal with the opioid epidemic.

Myanmar continued to be the world’s largest producer of the opium poppy and saw an 80 percent decrease in poppy farming between 1998 and 2006. The recent demand for heroin globally has prompted Myanmar to begin expanding its growth of the opium poppy once again. This has brought the original Golden triangle back to life and has created new avenues for drug trafficking.

The U.S. and Asian Drug Trade

China has been particularly vocal in its disdain for the way that the US has dealt with the opioid epidemic. In a 2017 article released by CNN, a senior officer with the narcotics control Bureau of the Ministry of Public security, Yu Haibin, said “The biggest challenge China faces in cracking down on the smuggling of opioids is the huge demand from the US.”

This statement echoes the sentiment from other areas of Asia who believe that the huge amount of money generated by heroin sales to the US are responsible for an increase in their drug activity.

Recent reports indicate that China is currently the largest supplier of fentanyl, a drug more powerful than heroin, to the US. The US and Chinese governments have agreed to work together to place stricter controls on Digital Communications and potential shipping outlets used to get drugs out of the country.

This is only one source in the thriving opioid trade. Opium being grown in Myanmar is being refined in neighboring countries and then shipped out of poorly controlled ports in Thailand. Part of what makes the opioid epidemic so widespread is the number of resources used to supply the drugs.

Treatment in places like Myanmar and Vietnam can be compulsory and cruel. Addicts are effectively detained and placed in “treatment facilities” that mimic primitive work camps. Some can end up in these facilities for up to four years. And many don’t survive the experience.

These mandatory treatment programs will use physical violence, electroshock therapy, starvation, and other techniques that mirror stereotypical torture. Some of them consist of little more than tents or stick built huts with no bathrooms and very few necessities.

There are some modern treatment facilities throughout Asia that offer the same types of inpatient programs that are available in America. It’s simply a matter of where a person lives, and their financial circumstances. Countries like China and Vietnam also have extremely harsh penalties for those arrested for drug trafficking or use.

Even with all of these deterrents, the use and international trafficking of opioids continues to be a thriving practice throughout Asia. Governments are coming together to impose stricter international laws that will help them to focus on the growing problem with addiction in their own countries.

Helping the World Recover

Regardless of any ongoing international conflicts, we can all agree that addiction has become a common enemy. This disease has been further exacerbated by the availability of opioids, and we need to find a better way to fight back.

Stopping the drug trafficking between Asia and the US will drastically decrease the supply of opioids in both places. This will allow the US to set recovery in motion and to start focusing more of its resources on treatment programs.

International cooperation and more aggressive tactics have already started to make a difference. Addiction is a disease that doesn’t discriminate. It doesn’t recognize borders, nationalities, or conflicts. Every person is equally susceptible to its affects, and it’s because of this that we’re coming together to find a better path to recovery.